Design Audit, Synthesis, Prototyping, Journey Mapping, User Personas, Site Mapping, User Interviewing
(Solo) Product Designer and Researcher
SCCDineOut is an app that provides access to food facility inspection results in the Santa Clara County and is recognized as the official app for the county's Department of Environmental Health.
With this app, you can view summaries of health violations, inspector observations, compliance scores, and so much more for any recognized food facility.
To be candid, the outdated and inconsistent design of SCCDineOut hinders user navigation and deters them from utilizing the app.
As part of a design challenge for Rivian Automotive, I applied methods such as user research and a design audit to uncover any pain points and problems with the app. I then leveraged these insights to redesign the SCCDineOut Experience.
User research, product design, user testing/validation
I created a persona based on my user insights to help me drive decision making and keep my redesign focused on directly addressing user pain points.
I then mapped out the users’ emotional journey with the current experience to help me visualize which stages they were experiencing the most frustrations with.
The stages that needed more attention were the searching process, obtaining information (such as restaurant and inspection details), and lastly, uncovering features that made the app more personal. Since I had everything laid out in one place, I took this time to identify a few opportunities for these stages such as a new starting point for the app and eliminating superfluous actions.
Doing everything up to this point, I felt I had substantial insights to be able to craft my problem statement, asking:
I then took the time to distinguish which features would be nice to have but would require more work, and which features are more more essential to the redesign.
The following flow was created to help articulate how a user would navigate the app and reach their goals in the new design. The primary user flow is the process of discovery, searching, and obtaining useful information.
Map and Search
As shown below, the new flow for SCCDineOut is intended to flow naturally, eliminating superfluous actions and steps. With these mid-fidelity screens I was able to begin user testing.
My next step was to engage with my users to gather feedback on my concepts and identify areas of improvement. I decided to have them test with my mid-fi wireframes to get a sense of how they interact with my designs in the early stages to uncover unexpected needs and expectations.
I had my users perform a series of tasks that include search and filtering, getting restaurant details, etc., and I organized my findings on a diagram according to frustrations and misunderstandings, delights, and new ideas formed.
Expand inspection details to get inspector comments
Sort restaurant results 5+ miles away in alphabetical order
Download full inspection report PDF
Users wanted to see restaurants that didn’t pass (so they wanted to see variation in scores) and have access to more filtering options, there was concern with how the search on the discover page would parallel with the map search, and there were other frustrations like too much scrolling and confusing buttons etc.
Based on various feedback from users and mentors, I continually iterated my final designs over the last leg of the project. These are the results:
After working on this project for three weeks, I presented this app redesign to the Rivian design team, where I was able to move forward in recruitment.
This was a very stimulating challenge that helped me showcase my creative thought process, and there were many explorations I would have liked to get to if I had more time. At first, this project was challenging because there are so many directions I could have taken and it was very open ended, but connecting with users really helped keep me grounded and allowed me to be driven by insights.